9 / 9

Conclusion

Phase 1 Key Findings

Critical Issues

  • Suboptimal user experience ("not user-friendly") impacting customer acquisition and retention
  • Lack of strategic clarity despite strong technical expertise
  • Cross-unit collaboration tensions between procurement and DSH
  • Manual operations at scale (~5% asset utilization)
  • Data quality issues preventing AI/analytics implementation

Key Opportunities

  • AI potential untapped but acknowledged by stakeholders
  • 99% uptime standard achievable with proper investment
  • V2G revenue potential (€450-750/vehicle/year)
  • Software-first transformation aligned with market trends
  • Strong technical foundation for rapid improvement

Organizational Strengths

  • Highly professional team with super experts in domain
  • Stable core IT systems providing good foundation
  • Strong technical capabilities underutilized
  • Clear AI governance framework already established
  • Strategic procurement maturity (Level 3) with future-proof capabilities

Strategic Imperatives

1

Digital-First Transformation

Shift from hardware-focused to software-driven approach with AI integration, addressing the market's clear direction toward software supremacy

2

Operational Excellence

Achieve 99% uptime standard and automate 90% of operations to meet industry minimum viable standards

3

Customer Experience Revolution

Transform user experience from "not user-friendly" to industry-leading, focusing on the 10% of users generating 50% of revenue

4

Organizational Alignment

Resolve cross-unit tensions and establish clear DSH identity as proactive technology leader

5

Energy Flexibility Leadership

Lead V2G implementation and energy storage solutions to capture €450-750/vehicle/year opportunity

Value Potential

€450-750
Additional revenue per vehicle/year through V2G
90%
Operational automation target
99%
Uptime standard to achieve
10x
Scalability improvement needed

Phase 2 Preparation

Based on these findings, Phase 2 proposed to focus on:

  • Detailed technical vision development with clear build/buy framework
  • AI implementation roadmap leveraging existing VAIP platform
  • Organizational transformation plan addressing DSH identity and collaboration
  • Value realization strategy with specific KPIs and success metrics
  • Implementation roadmap with milestones and governance structure