Project Objective

Strategic Context

Vattenfall's Business Unit E-Mobility operates in a rapidly evolving energy landscape shaped by accelerating digital transformation, technological advancements, and sustainability requirements. The Digital Services & Hardware (DSH) department within BU E-Mobility is at the heart of this transformation, facing both challenges and opportunities in the EV infrastructure, digital services, and hardware solutions market.

Critical Challenges Identified

Suboptimal User Experience & Customer Satisfaction

Current IT landscape described as "not so user-friendly" and "not really helping" internal and external customers, directly impacting customer acquisition, retention, and operational efficiency.

Lack of Strategic Clarity & Vision

Despite being "highly professional" with "super experts", the DSH team faces "lack of clarity" regarding added value, overall vision, and key strategic decisions like "buy versus build".

Untapped AI Potential & Workforce Readiness

While AI's transformational power is broadly acknowledged, concrete steps for strategic adoption and ensuring workforce trust and upskilling are not yet defined.

DSH Organizational Identity & Leadership Transition

DSH department is still "finding its place" within the new central structure, needing to evolve beyond a "pure delivery organization" to a proactive leader in tech topics.

Cross-Unit Collaboration & Alignment

Ongoing "tensions" between procurement and DSH create operational inefficiencies and hinder unified progress towards common goals.

Phase 1 Objectives

  • Define strategic vision framework and establish baseline
  • Conduct stakeholder input sessions (2-3 deep interviews, max 5 short interviews)
  • Create cause-effect diagrams with E-mobility colleagues
  • Formulate high-level DSH vision addressing "buy versus build" and AI role
  • Co-create approach for Phase 2

Value Hypotheses Framework

This project is founded on clear focus on business value from day one, establishing testable statements that connect this initiative directly to measurable business outcomes:

Cost Reduction

Operational efficiency improvements through automation and process optimization

Revenue Growth

New digital revenue streams and improved customer retention

Customer Experience

Enhanced user experience and customer satisfaction through digital solutions